New Delhi: When the International Day of Yoga (IDY) was first celebrated globally in 2015, it quickly evolved into one of the world’s largest wellness movements. Every year on June 21, millions across continents roll out their yoga mats in parks, institutions, and homes.
Shri Prataprao Jadhav, Hon’ble Union Minister of State (Independent Charge) for Ayush, informed, “The Ministry of Ayush aims to take the spirit of that one-day celebration further—transforming yoga into a daily practice. This vision has taken shape as Yoga 365, a nationwide campaign to make yoga an integral part of citizens’ daily lives.”
The initiative was formally unveiled during the launch of Yoga Mahotsav–2026, which marked the 100-day countdown to the 2026 edition of IDY. At the event, held at Vigyan Bhawan, New Delhi, the Morarji Desai National Institute of Yoga (MDNIY) signed a Memorandum of Understanding with the wellness platform Habuild to offer free daily online yoga sessions. The Minister underlined that while the global celebration of IDY has successfully created awareness, the next phase is about embedding yoga into everyday life across communities, institutions and workplaces.
The concept behind Yoga 365 is simple but ambitious: move beyond a single-day celebration and encourage sustained engagement throughout the year. The campaign aims to mobilise communities through mission-mode outreach, promote behaviour change, and integrate yoga into diverse spaces—from schools and offices to neighbourhood groups and digital platforms.
Beyond digital sessions, Yoga 365 will serve as an umbrella campaign that connects multiple yoga-related initiatives of the Ministry of Ayush. The strategy includes collaborations with institutions, corporate organisations, community groups and educational networks to expand daily practice opportunities.
Officials say the campaign will focus on large-scale citizen engagement, behaviour-change communication and institutional integration, ensuring yoga becomes a natural part of everyday routines. With strong awareness already present across the country, the success of Yoga 365 may well lie in its ability to convert that awareness into a simple daily habit—one that strengthens both individual health and collective well-being.
